Archive

MARKETING AUTOMATION

Have you heard of automation? Of course you have – almost everything is automated these days. Automation is the process of using technology to tasks

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E-Commerce and India

By: Khushbu Bhavnani Launched by the Government of India, Digital India is campaign to embolden the society digitally. The promotion and accessibility of internet and

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The Growth-Share Matrix

By: Khushbu Bhavnani Dale McConkey said, “A management truism says structure follows strategy. However, this truism is often ignored. Too many organisations attempt to carry

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