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Top Google Guidelines for SEO in 2023

According to Google, it’s the best practice to keep your website up to date with the latest Google updates. This is because it’s a fact that Google doesn’t like websites that aren’t regularly updated.

That being said, the search engine giant has made a lot of changes to its algorithms over the years, and these changes have increased the amount of time it takes for a page to rank in the SERPs.

As a result, it’s important to ensure that you are always looking for ways to optimize your site so that it is up to date with the latest Google updates.

Keep it short – under 500 characters

Short content

When we talk about SEO, we mean how to optimize our content so that we rank higher in the SERPs. The first thing that Google looks at is the length of your content.

According to Google, it’s a bad idea to put long content on your website. Google doesn’t like it and it will penalize you. If you want to rank higher in the SERPs, it’s important to keep your content short. 

If you have long content, the best thing to do is to break it into several smaller sections.

Use the proper keywords

proper keywords

Keywords are the most important part of any content. Use the keywords that are related to your business or the products that you sell. If you can include the keyword in the title of your page, it will help to increase the ranking of your page.

The best place to use your keyword is at the end of your article. Using the right keywords will help you to rank higher in the SERPs. It will also help to get visitors.

Use a subhead


Subheads look great, add interest to your content, and makes sure your articles are easy to read. Use them at the beginning of the content to guide the readers through the article.

You can also use a subhead if you want to write about multiple topics. You can include a summary in the subhead.

A subhead is important because it is the first thing that a reader will notice in your content. You can use different fonts and colors. Make sure that you use these tools wisely.

Link out

link out

Link out means connecting different sources of information into one place. There are different types of links. For example, you can connect to a different page on your website. You can also link to other websites that provide information on the same topic.

You can use this method when you want to create a list of topics related to one another. Link out is also a way of showing your readers that you know your subject. They will think you are an expert on the topic if you include relevant and accurate sources.

Linking out also means that your content will be easier to read. When you use this tool, you can add links to external sites as well. These links make your content easy to navigate.

Add unique content

unique content

The more original your content is, the higher the chance is that it will be popular. If you use the right keywords, you can get high search engine rankings. This makes it possible for you to get more visitors.

If you add unique content, you will attract more traffic. Your visitors will come back to visit your website again and again. In short, you’ll get more business. It’s the best way to increase your site traffic.

Make sure your anchor text is relevant

anchor text

 The text inside the hyperlinks in your post is called anchor text. It is the text that links your post to another page.

For example, if you write a blog post, you can put the link to your website in it. The text inside the hyperlink is what users will click on when they read your blog post.

If your anchor text isn’t relevant, your readers may leave your site.


In conclusion, The main thing to remember is that Google is always changing and adapting to new technology and changes in our lives. As a result, the way we use search engine optimization (SEO) to improve our websites will change over time.

So, if you want to keep up with the latest changes and updates to your SEO strategy, it’s important that you stay up to date with the latest changes in Google’s algorithm.