As an agency owner, one of the most difficult things to do is to win over the trust of your clients and get them to hire you instead of your competitors in your area. One way that you can do this, however, is by getting in touch with people who haven’t yet selected a marketing agency to work with—the so-called cold leads—and convincing them that your agency should be their choice instead of the other options available to them.
The world of marketing has become more cutthroat in recent years. Clients are now more selective about who they work with. This is why some agency owners have a hard time winning new clients even if they have solid experience and expertise. Here are some tips you can use to win over new clients that aren’t familiar with your brand yet.
The first thing you need to do is get their attention. One way to do so is by offering free content like whitepapers, case studies, webinars, or videos that show off your expertise and services. When people view these materials, they’ll get an idea of what it would be like working with you as their marketing partner.
Make sure to tailor these resources specifically for each prospect. You should also provide them with contact information so they can reach out if they want to learn more. Once you’ve won their interest, give them a reason to choose you over other agencies. Explain how your agency will help them achieve their goals while providing value at every step along the way.
Also, tell them how much money they could save by hiring you instead of other agencies (if applicable). Lastly, make sure they know exactly what to expect from working with you and when they can expect results. These tips will help set up prospects for success right from day one when they start working with your company.
It’s important to remember that clients don’t usually hire companies based on price alone. You have to prove you bring real value before they will consider working with you. If you can do that, then there’s no doubt they will continue doing business with you in the future. For example, let’s say you create a guide explaining why search engine optimization is vital for most businesses. In it, you highlight all of its benefits and outline how implementing SEO techniques into your digital marketing strategy can significantly improve lead generation and sales.
After creating this resource, promote it across social media channels to attract potential customers. By using these strategies consistently, you will be able to convert cold leads into paying customers without spending any money on advertising.
You can have all of your company’s social-media accounts, but it doesn’t matter if you have terrible headlines. You can have an award-winning website that converts visitors into customers and creates growth; but if it doesn’t have eye-catching headlines on every page, your customers won’t click to learn more. So make sure you write clickable titles that draw attention to each post. It’s also important to use a call-to-action in each headline so readers know what they should do next.
If you don’t have time to craft great headlines, consider hiring a freelance writer or using a content marketing service like Content Harmony or Content Divas. They can help you create compelling headlines for each piece of content without taking up too much of your time. This is where many business owners run into trouble: How do I get traffic? How do I get leads? These are big questions that seem nearly impossible to answer, especially when you’re just starting out. But there are answers—and we promise they’re not as complicated as you might think.
The truth is, getting started with lead generation isn’t as hard as you might imagine. In fact, there are lots of different ways to go about it. And here at Salesforce Marketing Cloud, we want to show you how easy lead generation can be with these five simple steps! Let’s dive right in!
1. Create amazing content: Lead generation starts with awesome content. Your audience needs to be able to find you and engage with your brand before they’ll ever consider doing business with you. Your first step is creating high-quality content that informs, entertains, or inspires them. When people see how valuable your brand is, they’ll start coming back for more—which means opportunities for engagement will arise naturally over time.
2. Promote it: Once you have something awesome to share, promote it everywhere! Share it on your Facebook Page, tweet about it from your Twitter account, pin images from Pinterest, and post articles from LinkedIn. Make sure you’re promoting across multiple channels so that everyone has a chance to see what you have to offer.
3. Use CTAs: Call-to-actions (CTAs) are vital for driving conversions because they tell users exactly what action to take next. They’re usually found within content—on blogs, websites, landing pages, and more. A CTA could read Download Now or Request A Demo depending on what you want your audience to do.
4. Measure results: As you continue to promote your content and drive traffic toward your site through CTAs, it’s important to measure results along the way. That way you can determine which strategies work best for future campaigns.