Blog

What to Do When Video Engagement is Low

Low video engagement is frustrating! Stop wasting video effort and uncover *why* your videos fail. This guide helps digital marketing managers and content creators diagnose the root causes and implement proven strategies to dramatically boost views, watch time, and business results. Learn how to turn low performance around!

Optimizing the Digital Event Replay Strategy

Your digital event replay strategy is key to extending the life and value of your digital events beyond the live broadcast. Discover how to overcome low views and unclear ROI by implementing effective tactics to boost engagement, generate leads, and maximize your content's impact.

DMP vs. CDP: Choosing Your Programmatic Data Hub

DMP vs CDP: Choosing the right data hub for programmatic advertising success can be challenging. This guide deciphers the confusion surrounding these platforms. Learn their core functions, how they handle data collection and unification, and determine which platform (or blend) best suits your data strategy for effective audience targeting and activation.

Advantages of an On-Demand Webinar Library

On-demand webinars are essential for modern marketing, transforming your recorded sessions into high-value, evergreen assets. Stop losing leads due to scheduling conflicts and extend your reach globally, anytime. Discover the powerful advantages a dedicated webinar library offers for lead generation, sales, and content longevity.

From Data to Action: Automating Insights

Marketing insights automation is the key to overcoming data overload. Stop struggling with manual processes and learn how to quickly transform your marketing data into clear, actionable insights. Discover the benefits, tools, and steps to automate your analysis for faster decision-making and improved campaign performance.

Psychology of Pricing: CRO Strategies

Psychology of Pricing is a powerful CRO strategy to boost conversions and increase revenue from existing traffic. Understand the core principles of how human behavior influences buying decisions, and learn proven tactics like anchoring, charm pricing, and the decoy effect, plus how to test and apply them effectively on your pricing pages.

The Ultimate Guide to Creating Ebooks for Lead Magnets

Ready to generate high-quality leads? Creating ebooks for lead magnets is your answer! This ultimate guide reveals how to plan, write engaging content, design a visually stunning ebook, and promote it to attract your ideal audience and build your email list effectively.

Using Video Content for Digital Customer Support & Loyalty

Using video content for digital customer support significantly reduces high support ticket volume while building deeper customer connections and loyalty. Discover how integrating video transforms digital interactions, enhances support, and helps retain customers. Learn valuable strategies, discover key video types, and explore best practices for success.

Programmatic for Customer Retention

Visualizing the Full Customer Lifecycle with Data

Customer lifecycle data visualization is essential for seeing the complete journey. This guide helps marketing professionals gain clear, actionable insights from data across all stages, improving performance and ROI. Learn how to unify data sources, choose metrics, select tools, and build your visualization for better optimization.

Driving Repeat Attendance with Digital Nurturing

Digital nurturing is essential for driving repeat event attendance and building lasting loyalty. Many event marketers struggle to bring attendees back, but an automated digital strategy can make the difference. Learn how to implement a clear plan, leverage personalization, and utilize the right channels to turn one-time visitors into loyal advocates for your events year after year.

Mobile Loyalty Programs That Work

Mobile loyalty programs are crucial for businesses needing repeat customers. They offer a powerful, cost-effective way to build lasting relationships, drive repeat purchases, and boost sales in the mobile-first world. Learn the key benefits, essential features, and how to create your own successful strategy.